This artwork functions as a donation money box within a gallery space. The artwork has been designed to challege public views that money is a happiness producer.
"we consistently overrate the importance of money as a happiness producer, and underrate the importance of other attributes. And that means we systematically make choices that undermine our own happiness. We are chasing the wrong lodestar."
-Richard Reeves, BBC Happiness Expert
I am Dreaming of a Reality Loughborough University Gallery
It is believed that within our postmodern society, every day life has become overrun by a never ending collection of spectacles - advertisments, department stores, newscasts, political campaigns, entertainments, sports events etc., in what has been described as the society of the spectacle. The society of the spectacle is one whose reality is illusion, mere appearance, mere circulation of commodity-image. Relationships are transformed into relations between image of objects, no longer the object itself, just the image associated with it. Everything that had been lived moves away into representation.
Theorists Guy Debord and Jean Baudrillard have conclude such theories with the notion that in our current hyperreal era the spectacle has spread itself to the point where it now permeates all of reality. Resistance has become futile. No longer can avant guarde revolutionary art movements succeed in obliterating the spectacle. We live in a society where we can now only dream of a reality.
This artwork 'I AM DREAMING OF A REALITY' pays homage to this notion.
Record design for electronic music producers Soulwax.
Record design for forward thinking record label Hyperdub.
Tea packaging design with hand drawn teapot illustrations that represent the country each tea variety originates from.
Yum frozen yogurt promotes the use of natural ingredients along with the health benefits of eating frozen yogurt.
This has been celebrated through the use of playful, friendly and innocent hand drawn illustrations and fonts to create a range of promotional material.
Barista Guide Poster
Poster illustrating the preparation of coffee's made at London Velo bike shop cafe.
V60 Guide Menu
A simple step by step guide to brewing coffee using a V60.
Half Price on Happiness Shop Window Display
Half Price on Happiness is a subversive poster I have designed to comments on the way it is believed that happiness can be obtained through consumption. Through this work I wish to provoke the viewer to question whether happiness can be brought.
B-side by Wale
Designs for fashion lable B-side.
Circle Aluminium, Plywood, Spray Paint, Polystyrene Beads. Studio View
Nightlife Posters/Flyers Design
A range of Nightlife posters for London music promoters.
DNB BUT DFRNT
Random creative work
LOL PRINT The letters LOL made from laughing gas canisters.